Lake People, Violectric and Niimbus to be distributed by Audiowerk from January 2025
As of January 1, 2025, Audiowerk will take over the distribution of the Lake People, Violectric and Niimbus brands in Germany and Austria. cma audio, the parent company of Lake People, will be fully absorbed in its activities as a manufacturer under the new name Lake People audio and will leave the distribution business to the new partner from Hargesheim.
Lake People, Violectric and Niimbus distributed by Audiowerk
Lake People has long been a household name among audio connoisseurs. Famous above all for high-quality headphone amplifiers, but also converters, phono amplifiers, monitor controllers and mic preamps, the products from the German manufacturer have been delighting audio professionals and music lovers all over the world for almost 40 years. As of January 1, 2025, Audiowerk will take over the distribution of the three Lake People brands Lake People, Violectric and Niimbus for Germany and Austria.
Lake People audio focuses on production and development
The distribution cooperation with Audiowerk completes the strategic development that Lake People has been preparing for some time. Since the takeover of Lake People by cma audio GmbH, the latter had gradually withdrawn from the distribution business and focused on development and manufacturing in the pro audio segment. As of January 1, 2025, cma audio GmbH will now also be called Lake People audio and will place the distribution of its own brands Lake People, Violectric and Niimbus in the hands of Audiowerk.
In future, Lake People will focus entirely on the innovation and manufacture of first-class audio hardware, while Audiowerk will take over the entire distribution side.
Audiowerk: many years of experience with high-quality audio equipment
Lake People's trust in Audiowerk has grown over a long period of time - the companies have known each other for years and have worked together in the past, for example at trade fairs. The sales specialists from Hargesheim bring such diverse and renowned brands as Auratone, Black Lion Audio, PSI Audio and Tube-Tech to the German market. The sophisticated hardware solutions from Lake People fit perfectly into this portfolio and expand it in a meaningful way.
Lake People and Violectric in the Audiowerk distribution program
“We are very happy to have gained Audiowerk as a competent and passionate partner for the distribution of our products,” says Christof Mallmann, Managing Director of Lake People Audio, about the cooperation. “This gives us the opportunity to focus our energy even more on the development of outstanding audio electronics.”
Audiowerk is also delighted with the partnership. “I've been working in the pro audio industry for almost 40 years and Lake People products have been with me since my early years in this unique scene - for me, they are the epitome of an official headphone amplifier,” says Uwe Grundei, founder and Managing Director of Audiowerk. “And made in Germany to boot! All the more reason for me to look forward to the agreement with Christof Mallmann for the exclusive distribution of Lake People and the hi-fi brand Violectric for Germany and Austria. It is an honor and a privilege for us to integrate these valuable brands into our sales portfolio from January 2025 and to ensure strong awareness and presence of the products in the specialist trade with our entire team.”
